P.INC
P.INC is Pharrell Williams’ world-bending creative studio, working at the intersection of music, fashion, and community.
We help bring the Paris-based team’s creative vision and energy to life in Virginia. We designed the experience branding for a landmark partnership with NBA Cares, shot an official music video, produced a pop-up retail store in support of Pharrell’s award-winning Jellyfish sneaker, and a series of gatherings designed to feel less like events and more like celebrations of the community and the best Virginia has to offer.
Pharrell’s ethos is present throughout every production, as we carefully craft atmosphere, flow, and the details that make people feel welcomed into the moment.
The result is a presence that moves fluidly across P.INC’s music, retail, and experiences while always setting a new bar in his hometown.
Case Study
Built on the insight that running is as much a mental transition as a physical one, The Escape Route highlights the sport as a vital space for preparation, release, and clarity. This case study positions ASICS products at the very center of daily life, framing the run, whether in solitude or with a community, as the ultimate transition away from the busyness of the world.
Originally created as a proactive concept and presented directly to ASICS HQ, this project served as the catalyst for our official partnership. The Escape Route led directly to our work on the brand’s SS 2026 Performance Run and Performance Life Apparel, with the resulting editorial content featured at ASICS’ 2026 Global Meeting.
