ASICS
ASICS is built on a philosophy of balance, and the HAGD approach to our work makes us a perfect fit for bringing the ASICS brand’s "Sound Mind, Sound Body" belief to life.
We partnered directly with the ASICS Global Performance Department in Tokyo to help develop the “Mix Style” concept for the Spring/Summer 2026 collection, bridging the world of technical performance gear with everyday lifestyle expression.
Our team led production in Virginia, from casting and styling to location and story development, creating editorial content later featured in the brand’s 2026 Global Meeting tabloid.
Grounded in our close ties to the local running community, our work ensured the program felt authentic to both ASICS’ global philosophy and the people who live the sport every day.
Case Study
Built on the insight that running is as much a mental transition as a physical one, The Escape Route highlights the sport as a vital space for preparation, release, and clarity. This case study positions ASICS products at the very center of daily life, framing the run, whether in solitude or with a community, as the ultimate transition away from the busyness of the world.
Originally created as a proactive concept and presented directly to ASICS HQ, this project served as the catalyst for our official partnership. The Escape Route led directly to our work on the brand’s SS 2026 Performance Run and Performance Life Apparel, with the resulting editorial content featured at ASICS’ 2026 Global Meeting.
